Reading list
Books I recommend
Books that shaped how I think — with notes on why they mattered.
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Shoe Dog
The rawest founder memoir I've read. Knight doesn't romanticize — he shows the terror, the debt, the near-death moments that built Nike.
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Ego Is the Enemy
A Stoic argument that ego — not talent, not luck — is what kills most careers before they start.
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Man's Search for Meaning
Written by a Holocaust survivor and psychiatrist. The argument: meaning, not happiness, is what keeps people alive.
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Extreme Ownership
Navy SEAL leadership principles applied to business. The core idea: the leader owns everything — no excuses, ever.
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Confessions of an Advertising Man
Ogilvy's operating manual for advertising — still the best book on persuasion, copy, and what actually sells.
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The Obstacle Is the Way
Stoic philosophy applied to adversity. The obstacle you're facing is the training — not the problem.
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Build
The guy who built the iPod and Nest writes a brutally honest guide to building products, companies, and a career.
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Anything You Want
Sivers built CD Baby into a $22M company by accident, then gave the proceeds to charity. This tiny book holds more usable wisdom than most 400-page business tomes.
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Unreasonable Hospitality
How Eleven Madison Park became the world's best restaurant — by making every guest feel like the most important person in the room.
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The Daily Stoic
366 meditations from Marcus Aurelius, Seneca, and Epictetus. One per day. A practice, not a read.
Read my notes →